Case studies

Proof that lean teams can ship enterprise-grade outcomes

These stories highlight how Northwind Studio partners with venture-backed startups and mid-market teams across marketing, RevOps, and product to deliver measurable impact fast.

B2B SaaS · Website Sprint

18-Day Site Relaunch Drives 27% Pipeline Lift

A Series B fintech needed a conversion-focused relaunch before their next funding announcement. We compressed strategy, design, and development into an 18-day sprint with daily async updates.

Problem: Poor positioning, slow load times, no clear CTA.
Solution: Messaging revamp, responsive Webflow build, HubSpot integration, CRO plan.
Outcome: +27% demo requests, +36% time on page, $1.2M pipeline sourced in 60 days.

Stack

Webflow, Figma, HubSpot, Clearbit, Google Tag Manager, Hotjar.

Growth Analytics · B2B SaaS

Full-Funnel Visibility in 30 Days

Marketing and product data lived in silos. We rebuilt the measurement framework, instrumented events, and rolled out dashboards that created a new shared language across GTM teams.

Problem: No agreement on KPIs, manual spreadsheets, data quality issues.
Solution: KPI workshop, GA4 + Mixpanel instrumentation, Looker dashboards, data QA guardrails.
Outcome: Weekly exec reporting automated, MQL→SQL conversion visibility increased 42%, 10 hours/week saved.

Stack

GA4, Mixpanel, Segment, Looker Studio, Notion, Slack.

RevOps Automation · Healthtech

Automation Cuts Lead Response Time by 62%

Healthtech startup scaling sales struggled with manual lead routing and inconsistent follow-up. We mapped the lifecycle, automated handoffs, and built guardrails for a fast-growing team.

Problem: Leads stuck in inboxes, inconsistent scoring, poor SLA adherence.
Solution: Lifecycle blueprint, HubSpot workflows, Zapier routing, analytics dashboard.
Outcome: 62% faster responses, 18% higher SQL rate, unified RevOps training hub.

Stack

HubSpot, Zapier, Notion, Slack, Google Sheets, Segment.

AI Ops · Professional Services

AI Concierge Reduces Support Tickets by 34%

A consulting firm wanted to keep the human touch while automating repetitive onboarding questions. We rolled out an AI concierge with governance built in.

Problem: High ticket volume, slow onboarding, no knowledge base strategy.
Solution: Prompt architecture, custom knowledge base, Slack + email integration, guardrails.
Outcome: 34% ticket reduction, 2x faster onboarding, client satisfaction score up to 4.7/5.

Stack

OpenAI GPT-4, Pinecone, Slack, Make, Notion.

Why it works

Every project is led by the principal consultant, with a vetted partner bench for design, development, or compliance support. We combine agency-level polish with solo-practitioner responsiveness.

Communication

Weekly live demos, async Loom updates, and a shared Kanban keep all stakeholders in sync without meetings overload.

Quality

Checklists at every stage, automated QA scripts, and a stabilization window ensure production-grade reliability.

Governance

Transparent scope, change-order process, and secure access management align with enterprise procurement requirements.

Measurable impact

Each case is tied to clear metrics—from conversion lift to support reduction—so ROI stays front and center.

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